Comissioned for Gerrit Rietveld Academie
Project—Goedemorgen Gerrit 2021 Identity ,  Logo,  Animations Digital and Textile Print

Goedemorgen Gerrit

    Goedemorgen Gerrit is a Dutch-language informational morning event that took place online, for the first time, in 2021 due to the COVID-19 measures. Participants had the opportunity to learn more about Gerrit Rietveld’s Academie Programs.
The Foundation Year (the first year of the full-time bachelors program), the Preparatory Course, the Orientation Course, the "Rietveld op Proef" workshop, and the admission procedure. Additionally, attendees could receive portfolio advice before applying for the academy.

    The informational morning on November 6, 2021, started with presentations from various rooms at the Rietveld Academy, which could be viewed from home. Live reporters showcased the academy buildings, followed by breakout rooms where participants could ask questions to teachers and students.

    Link for the official Gerrit Rietveld Academie article here.
You can check the official Instagram post here.
My Part
   Goedemorgen Gerrit, usually a physical open-door event for graduating high-school students in the Netherlands, went online due to the lockdown. Frustrated with the typical online meeting experience, I sought to create a refreshing start to the day. Inspired by the energetic atmosphere of the game Gran Turismo's intro, I crafted a short video with an upbeat soundtrack to kick off the event.

   Drawing further from the game, I designed a unique typeface within a squared grid to evoke video-game elements. The 'G' in the typeface doubled as a sun and a clock, symbolizing the morning start time. Using a gradient based on the sunrise, I created an e-invite GIF that set the tone for the event. In a time of virtual fatigue, my goal was to infuse the online gathering with excitement and anticipation, offering attendees a dynamic and engaging experience from the moment they logged on.
Delivered
  • Concept
  • Logo
  • Custom Typeface
  • Color Scheme
  • Fonts
  • Web Animations (For e-mail, website and social medias)
  • Video Animations
  • Flag

  Video Work
  Logo